Where research becomes treatment in real time

Milan, May 2015 - For the efforts in attracting international patients, the European Institute of Oncology (IEO) based in Milan, has been lauded as “Highly Commended” in the major international medical tourism award, organised by The International Medical Travel Journal (IMTJ).

The awards were presented on 15th April in London during the International Medical Travel Journal Medical Travel Summit, which brought together all the pre-eminent providers and experts in the medical travel and medical tourism sectors. The commendation was given to IEO in recognition of the excellent results in the management of international patients. IEO beat similar businesses and clinics from around the world to secure the commendation.

“We are extremely honored to receive this important award” - Communication, Marketing and Customer Service Director, Barbara Cossetto declares, adding that “since its foundation, more than 20 years ago, the mission of our Institute is to be an international point of reference for prevention, research, diagnosis and care of cancer diseases. This recognition is a strong motivation for us to improve our activities, in order to offer high-quality and personalized services to our patients, by making them feel as comfortable as possible from the first contact to the follow-up”.

Chairman of the judging panel and Managing Editor of IMTJ Keith Pollard says the awards celebrate the best providers in the industry and aim to encourage others to strive to match them: “Medical travel is an exciting and growing global industry, with many providers delivering excellence in both medical care and customer service. The IMTJ Medical Travel Awards are the first independent awards to recognise those who are the best of the best and hopefully to encourage others to emulate them. The judges wanted to reward innovation and excellence, highlight best practice and celebrate those who are leading the way in the industry and delivering successful outcomes for patients. All our winners and highly commended runners-up exemplify the way the medical tourism industry should be run – professional, offering exceptional patient care and providing the best possible medical outcomes.”